Joint venturing is one of the fastest ways to grow your community and your revenue.   It would seem a no-brainer that to hire a joint venture broker is a smart business decision.  The task of identifying, connecting with (emails, dm’s, phone calls, etc), qualifying (Are they really a good fit?), and finally crafting a win/win joint venture relationship is one of the essential tasks that can bring significantly better results if done by someone who is an expert in the joint venture process – if (and it’s a BIG if), if you are ready.

If you are not ready you risk over promising, under converting and burning key relationships that you may never have the opportunity to cultivate again.

How do you know if you are ready?  Take the Joint Venture Readiness Quiz to find out:

1) Do you currently have an affiliate program in place? Score 1 for yes; 0 for no

2) Do you have a proven system for converting visitors to your list such as an opt-in box on your home page and/or a squeeze page? Score 1 for yes; 0 for no

3) Do you have metrics set up on the above page or pages to measure traffic and conversions? Score 1 for yes; 0 for no (If you actually know your conversion rate give yourself 2 bonus points!)

4) Do you have a proven concept (product, service, event) you would like to engage joint venture partners with – a product or service you have successfully tested on your own list for example.  If the concept is completely new then YOU and your business must have a proven track record of successfully marketing similar concepts. Score 2 for yes; 0 for no

5) Have you clearing identified your “ideal” joint venture partner? Score 1 for yes; 0 for no

6) Have you identified the specific benefits (in addition to revenue) this joint venture opportunity will bring to your potential joint venture partner? Do you really know what you bring to the table in this relationship? Score 2 for yes; -1 for no.

7) Do you have a team and systems in place for the customer and technical support you will need to accommodate the increased traffic and business? Score 1 for yes; -1 for no.

Score 8 – 10 points: Way to go!! You are a rock star entrepreneur and marketer and ready to shift the responsibility of building and nurturing your joint venture relationships to a qualified Joint Venture broker or manager.  AWP may be your ideal partner!

Score 5 – 7 points: You are moving in the right direction.  You can begin right away shifting the questions you did not score well on.  Expedite your readiness by consulting with the experts at AWP.

Score 4 or below: Your focus for the short term must be on creating a marketing message that connects with your target market and on developing your systems and team.  It is highly advisable that at this point you begin to actively promote as an affiliate.  Becoming an affiliate member of AWP will connect you with everything you need to begin to generate revenue and credibility as an affiliate.

Mary Kay Morgan is founder of AffiliateWealthPartners.com the only affiliate and joint venture resource exclusively serving the needs of the conscious business community.  Sign up now for our FREE membership into our Affiliate Community and gain access to our library of affiliate tutorials and to our approved list of high integrity, proven affiliate opportunities.

Tags: affiliate program, conscious business, conscious entrepreneur, conversions, joint venture broker, joint venture manager, joint venture relationships, joint ventures, profit, revenue

This entry was posted on Monday, February 8th, 2010 at 5:13 pm and is filed under Joint Venture Marketing Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.